About — Citrine Studio

Founder & Lead Designer

About the studio

The problem is rarely how it looks.

We specialize in finding exactly where your website is losing customers, and hand you a clear plan to fix it.

I'm Suzie — I spent five years leading user experience at Amazon Robotics, where a confusing screen had a measurable cost and fixing it was never up for debate. When I started looking at small business websites, I kept seeing the same thing: sites that looked great but quietly frustrated the people trying to use them. These businesses are usually sold a redesign when what they need is a clear plan to reduce friction on the site they already have. That's what Citrine does. You'll come away knowing what's costing you inquiries, what to change first, and what it's worth to fix.

What you get

Every audit ends with a plan you can act on.

Not vague "make it pop" notes — a recorded walkthrough, a ranked report, and a clear first move, all in plain language you could hand straight to a developer, or use yourself.

A recorded walkthrough

We move through your site as a first-time visitor and think out loud — you'll hear exactly where attention drops, where trust wobbles, and where people give up. Rewatch it any time, or forward it to whoever builds your site.

A prioritized report

Every issue written up and ranked P1 critical → P2 important → P3 polish, each paired with a specific "do this instead" fix and an annotated screenshot. No jargon, no 40-page PDF you'll never open.

Your single first move

The one change we'd make before anything else — highest impact, lowest effort — so you're never left staring at a list wondering where to start.

How it works

From "something's off" to a plan.

Four steps, mostly hands-off for you. Most audits land within a few business days of booking.

Book & brief

Fill out a short intake form (about 5 minutes) so we understand your business, your goals, and the pages that matter most. Pay, and we're ready to start work — no back-and-forth.

Day 0

We audit

We review your site against the principles that actually drive conversions — clarity, the path to action, mobile friendliness, etc. — and record the walkthrough.

Day 1–2

You get the plan

Your walkthrough and ranked report land in your inbox — plain language, ready to act on yourself or hand to a developer.

Day 3–5

You act — or we help

Take the plan and run with it, or have Citrine handle the fixes as a custom redesign. Either way you leave with momentum, not a to-do list you dread.

Your call

Choose your starting point

Pick the depth. Keep the plan either way.

Every tier ends with a prioritized, plain-language plan. The difference is how much of your site we cover — and how much of a head start you want on the fixes.

Mini Audit

One page or flow you already suspect

$300

1-2 days

One key page or flow, reviewed in depth
15–20 min recorded walkthrough
Your top 5 prioritized fixes
A specific fix + annotated screenshot per issue

Start small→

Website Revenue Audit

Your whole site, end to end

$750

3–5 days

Whole site or your key conversion flows
Recorded walkthrough of every key journey
Written report, every issue ranked P1–P3
30-minute review call to talk it through

Book the full audit→

Audit + Quick Fixes

For when you'd rather it just be done

$1,500

~1 week

Everything in the Full Audit
We implement the fixes to your site for you
Built on the site you already have, not a rebuild
A before-and-after walkthrough so you can see exactly what changed

Go deeper→

Ready when you are

Find your revenue leaks.

Start with a 5-minute intake form — tell us about your site and goals, and we'll come to our first conversation already knowing where to look. No wasted calls, for either of us.

Get started →

Not ready yet? Score your site free in 60 seconds first.